The secrets of off-market goods

3/3/2025

Off-market real estate refers to properties that are not published on traditional portals or real estate agency sites. These properties, often located in popular or luxury areas, are part of the secrets of off-market properties, thus escaping the traditional market.

The concept is attracting the interest of many potential buyers and renters, especially about its real benefits. Are there really good deals in this discreet market? Discover the secrets of the off-market market and how to access it.

The secrets of off-market goods: a very present reality

First of all, it is important to clarify a common misconception: off-market real estate is not a myth! Contrary to what some may think, this market does exist. It represents a small portion of real estate transactions.

These transactions represent between 10 and 15% of the goods exchanged. On the other hand, its weight is more important in tense real estate markets such as Paris or its first suburbs. This type of market is distinguished by the absence of advertising on the Internet or in traditional media.

The off-market market often includes properties that are only accessible through a solid network of real estate agents, real estate hunters or informed investors. These real estate transactions, although discreet, are far from being rare.

Why do real estate agents prefer the off market?

Real estate agents use secret markets to secure exclusive sales mandates. When a seller chooses not to publish his property on traditional platforms, he ensures a more discreet sale and often less aggressive negotiation.

Sometimes, agents can offer off market offers in exchange for an exclusive sales mandate. This allows them to guarantee potential transactions without competition from other agencies. Indeed, sellers of these goods may be inclined to bargain less. Especially in a market where demand is high, such as for apartments worth several million euros.

The tendency to sell properties at high prices is more pronounced for these exceptional properties. But it can also be an advantage for buyers looking to avoid too much competition in the traditional market.

The advantages of the off market: more expensive, but less competitive

Off-market goods are often sold at higher prices than those on the traditional market. This is because the competition is less fierce and sellers can afford to ask for more. This is especially true for luxury properties.

However, if the price seems high, there is a quality/price ratio to take into account. These properties hidden from the general public generally offer the advantage of being accessible before the mass of potential buyers have the opportunity to discover them.

This allows you to position yourself at the forefront of rare or exceptional properties, without being pressured by competition.

The crucial role of the real estate hunter

Accessing the off-market market requires a solid network and follow-up from real estate agents. Real estate hunters play a key role here. Thanks to their networks and expertise, they can allow you to visit exclusive properties.

They can also help you assess the price of goods and determine if a property is overvalued or if it represents a real opportunity.

Calling on a real estate hunter is becoming essential in this context. Not only do they have a thorough knowledge of this real estate market, but they also have the relationships necessary to bring you exclusive properties.

How to access the off market

Access to this closed market does not happen in a day. It's about building a network with real estate agents and building caretakers.

The easiest way is to call on real estate hunters. They have access to off-market goods thanks to their professional networks. Thus, you entrust your research to experts and they will find the property that suits you.

If you are looking for exceptional properties that cost several million euros with luxury real estate services (breathtaking views, terrace in Paris, etc.), the off-market market is almost essential.

Les secrets des biens off market
The secrets of off-market goods

The off-market market: opportunity or mirage?

It is important to note that the off-market market offers real opportunities. It's easy to be seduced by overvalued or poorly positioned properties without the help of a professional.

The advantage of this market lies above all in the discretion and the possibility of buying rare goods. On the other hand, you must also be vigilant about prices and do not hesitate to compare.

Conclusion on the secrets of off-market goods

The off market is a real opportunity to find the property that meets your expectations. But it requires time and a solid network. If you want to access these exclusive properties, it is best to call on a real estate hunter. Thanks to his network, he will have access to offers that are beyond the reach of the general public.

Mecaza is a real estate hunter company for rentals and transactions throughout France. We offer 15% of off-market goods to our customers, which corresponds to the national average. Make an appointment with a real estate expert which will offer you up to 15% off market (according to research).

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